Updated 14 June 2017


When you open any website, the page loading time is the most important part of any website’s user experience. One survey says, that any user on any website has wait till 3-4 seconds only, if your website will take more than that, the user will switch to another website because user expect a web page to load in 2 seconds or less . In fact 79% of online shoppers said they would not return to a website to make another purchase because of poor performance during their last visit. Likewise, 44% said they would tell a friend about their bad online experience. “Patience is the key to virtue” but in E-Commerce industry everybody gets frustrated when the speed of their internet connection suddenly drops, Patience is no where exists in this E-Commerce industry.

We have three super good reasons to tell you that why improving E-Commerce website speed is important-

Leads to more conversions : 

The faster your E-Commerce website is, the more likely your visitors are to stick around and buy something from you. Each 1-2 second delay results in a direct loss of your sales. So, if your e commerce website site is making $5000,000 per day, you could lose up to $5 million in sales every year for just a 1-second page delay. The loss in conversions hurts your pocket so badly. No matter how great the discounts, deals, promotions and offers are going on or how visually amazing the site is, a slow loading website is not going keep users engaged long.

Higher SEO Ranking:

A poor performing website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results. Search Engine Optimization ranking is a big yes for any E-Commerce website. No one bothers those results, which are on page 2, in fact the first 5 -6 results on page one are only eye catching and attracts the user. Page loading time is becoming a more important factor when it comes to search engine rankings. Improving your page load time is an effective way to help visitors get where they are going faster. Consequently, as a website owner if you care about your Google ranking and if you want to get more traffic from Google, you should advance your SEO ranking.

Less Bounce Rate:
Bounce Rate is the number of visitors that leaves your website from the landing page without browsing any further. If your bounce rate is less then 50% you are safe. Easy to understand content readability is playing major role in decreasing bounce rate, always try to make your blogs or content easy to read and interesting. Use subheadings to throw more light on your topic, Use bullet points to explain, Use plenty of charts, images, screen shots and quotes with bold keywords and you should avoid pop-ups that really irritates the user etc so always keep your blog or content fresh with right information so that if the user will come to your website he/she will spend his ample of time on it.

Category(s) ecommerce
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